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While it is true that art and culture were responsible
for making Urbino a World Heritage Site recognised
by UNESCO, it should not be forgotten that the city’s
natural setting and surrounding landscape undoubtedly
played a major role.
The contrasts, the elegance of the hilly farming landscapes, the colours of daily life and the produce of the
land are the result of the hard work of local farmers.
Ancient trades live on with the production of cereals
and sunflowers, but there is also a young and dynamic
entrepre-neurial spirit giving rise to experiments with
new crops and new processing techniques for the socalled ancient grains (spelt, millet, rye, pearl barley),
medicinal herbs, saffron, flax and hemp.
The Urbino region is home to a broad spectrum of
agriculture, with numerous companies and operators
that have played a pioneering role in creating Italian
organic crops and transforming them into organic food
In the Urbino municipal area today, around 50 percent
of agricultural land is reserved for organic crops. This
focus on nature and health has brought undeniable
benefits: a region whose landscape remains unspoilt
and at the same time healthy, protecting the quality of
its water and air.

“Urbino has a landscape that is
aristocratic, gentle yet rugged at
the same time.
It has those blue banks you see
in so many paintings by Giovanni
Santi and Piero della Francesca.
The landscape of Urbino forms
an almost timeless backdrop”
Umberto Piersanti

“I have always said that the
dishes we love most are those
from our childhood, because
that is where we obtain all our
nourishment, and we dine on our
childhood. The same is true for
Tonino Guerra